Taproot Theatre - Development
Taproot Uncorked is an annual wine tasting event for the purpose of fundraising and friend-raising for the theatre. I was asked to create a sophisticated visual aesthetic for the event. The direction I was given was to "look at wine rings". So, I did. Taproot Theatre's logo has a circular element with a tree inside. I combined the wine rings and the logo, and PRESTO! a sophisticated, minimal design that has been very successful.
The menu/program also functions as a bidding paddle for the auction at the event.
Each year, I have created variations on this original theme.