Taproot Theatre - Road Company
Each school year, Taproot's Road Company tours bullying prevention plays to schools in Seattle and around the tri-state area. They lead talk-backs and discussions after the plays giving students tools to advocate for themselves and others in bullying situations.
This fundraising campaign included a direct mail print component as well as a series of emails with videos giving behind-the-scenes information about the goals of the Road Company and what they do.
Direct mail piece - left
Video series - below